Started in 1945, the Mattel brand has become a household name for children.
With licensing agreements with Disney and the development of Barbie and Hot Wheels, this brand has taken off over the years and become one of the most popular toy manufacturing brands today.
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Almost every child has played with a toy from Mattel. From Barbie to Hot Wheels, Disney Princesses to games such as Uno and Skip-Bo, Mattel has been in the business of entertaining kids for decades. ... The brand started up in 1945 in California and is ranked as #403 on the Fortune 500. It was named after the founders of the company, “Matt” Matson and Elliot Handler, forming the brand “Mattel.” While it began as a company selling picture frames and dollhouse furniture, it began to flourish later when Matson became ill and sold his portion of the company to the Handler family who established their first toy, the Uke-A-Doodle. It became a big hit, and several years later, the company started sponsoring the Mickey Mouse Club in 1955. In 1959, Barbie hit the market and Mattel has never looked back! Baby Haven offers many Mattel products including cards games such as Phase 10 and Apples to Apples. We encourage parents to consider these educational games to add to their children’s playrooms and encourage strategy, number learning, and cooperation with others.